start the VM and directly after the VMware logo disappears click into the Window and hit ESC or F2
on modern hardware a VM boots up so fast that it is almost impossible to click into the Window and hit ESC early enough.
To work around that you can set a boot-delay in all recent versions.
You can add this line
bios.bootDelay = "5000"
to the vmx-file of the VM.
Or - if you want to set this for all VMs add the line to the config.ini file on Windows or the config file on Linux.
If you do not know the location of this file just open any vmware.log file - the path is mentioned there.